Consumers are talking about companies and their experiences like never before. They wish to share their experiences with strangers that have an opinion. According to a recent survey, consumers that have a bad experience share it with 57 people, and if they have a good experience they will tell on average 42 people. This figure could be treated as a bare minimum. With the influx of social medias, consumers have been influenced to share their experiences at every stage, and each shared experience has the resource and competence to reach millions of consumers. This is the age of social medias.