After the proliferation of new-age technologies, the corporate landscape of all sectors has undeniably changed. This holds true for the hotel industry as well. The new-age guest is more evolved and demanding than ever, and it takes more than basic levels of customer service to please him. For example, 80% of hotel guest now find it important to set personal preferences, according to an MCD report. And with dwindling occupancies, RevPARs (Revenue Per Available Room) and profits, the hotel industry has to get a grip on new technologies to nurture customer loyalty and maximize customer acquisition.