Customer Experience (CX) has traversed quite the distance - from being a buzzword, to being one the most imperative integral parts of almost all business strategies.
The enormous relevance of customer experience has been substantiated by Forrester Research. A study by the firm states that CX assumed the numero uno status in the priority list for business and technology leaders in 2015. Moreover, it stands tall as a critical success factor for all enterprises in 2016.
Now, a lot has been said and written on customer experience and why it is important for all businesses to include it in their policies. Frankly, this blog post is not going to emphasize on the importance of customer experience.