Day: January 10, 2018

Understanding the What and How of Customer Experience [Infographic]

“Customer Experience” has been used and abused numerous times. Especially after Gartner  declared it as the new battlefield for companies. According to its report, greater competition and growing consumer power have eroded traditional product- and service-based differentiation, forcing firms to seek new, more durable forms of competitive advantage. Taking a cue from it, the firms …

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