Startups are hungry to make it big in India, now more than ever. However, with time – they have realised that increased sales conversions is the only way they can hope to make a mark in a time when about a 1000 startups have failed in the past 2 years.
This makes a solid case to up the ante in marketing tactics, because not always startups have the means to finance their incredible ideas. Sometimes, they have to make do with a humble budget.
And as an entrepreneur or startup enthusiast, you should never undermine the immense value that some marketing techniques can bring into your business.
Getting leads and sales conversions will any day be a cumbersome task for almost all start-ups. There – I said it! What is the whole point in sugar-coating cold facts?
That said, startups can still pave their way into increased conversions with the following 5 top marketing techniques. Read on to know more:
- Identify and Focus on Your Target Market
Don’t ever make the mistake of squandering your focus, once you have identified the target market for your startup. The importance of reaching put to your target customers who are most likely to help grow your business, can’t be bargained with. Identifying your ideal target market is the cornerstone to survive in the crowd of businesses emerging every day. Drawing the right customers to your business constitutes more than half of the job to acquire more customers. Decide what your ideal audience looks like. Thereafter, conduct some research on their interests and preferences on various mediums of interaction. Unless, you have clearly defined target market, you marketing efforts for increased conversions will soon go astray.
- Connect with Influencers and Develop Relationships
Across industries and businesses, the importance of building relationships with influential people from your industry or domain, holds special significance. After you have identified the target market, the second great marketing tactic is to connect with influencers who can speak to your audience on a regular basis. Influencers could be anyone – someone with domain knowledge, industry analysts & experts, famous personalities, or even someone popular on YouTube. In crisp words, you can connect with all people that your target audience is paying attention to. Once you have connected with these influencers by negotiating some market deals, they will gladly tweet or post something good about your brand offerings. In other words, influencers are well-known public figures, waiting to become your brand endorsers!
- Content Marketing Collaterals
Even in the age of speedy digitalization, the essence and effectiveness of good old content marketing is not lost. Of course, the manner in which content is being used as a key marketing tool has evolved over the years. However, even to this day, blogging and guest blogging holds great relevance. Blogging is the easiest way to do content marketing for your website. Your blogs should aim to address the target market, customers and prospects. On the other hand, guest blogging is an awesome way to bring in more traffic to your website. A good guest blog has the ability to get hundreds or thousands of new visitors to your website. Other marketing collaterals like Webinars, Ebooks, Case Studies, Whitepapers, Newsletters, and Case Studies can often be explored to let your website provide more in-depth knowledge and understanding on upcoming trends in the industry.
- More Engagement, Less Promotions
Plain selling, promoting, or raving about your products/services won’t do much good for your startup in the longer run. It is more essential to provide your startup relevance by participating in conversations that necessarily doesn’t center on your business. This is where the role of social media and online forums increases manifold. Therefore, you can easily look to re-post or retweet articles or shares on a host of subjects that you think might interest your target audience. This way, you’ll be able to create an image of ‘information provider’, even outside your area of work operations. People will thereby remember you and might give a chance to do business with them, the next time they want a product/service within your niche.
- Co-Sponsor Events within your Niche
Conferences, Seminars, Expos, and Expert discussions comprise industry events where you should be present as a speaker or at least as a co-sponsor. Most planners seek out sponsors to help fund events, unless an event is managed by a single company. This is where you have a break to make your startup visible to an increased number of prospect and influencers, and drive more business. Apart from gaining a good brand name, co-sponsoring an event allows your startup to your target demographic, network and generate new sales conversions.