This is a well-known fact that today's markets are customer oriented wherein they dominate businesses. Customer preferences are kept in mind before the establishment of a business and measures are chalked out for the upliftment of their satisfaction. Once, customer satisfaction is met, your business will excel and you will make profits. Hence, customer satisfaction should be taken seriously especially, if you are engaged in an e-commerce. The kind of problem faced in this area are more than any other kind of business as here, there is no scope for a direct interaction with the customers.