Customers always look, and ask for, more when they are purchasing something. They want maximum utility, cost effectiveness, high quality, reliability, great service, and a great experience. As an enterprise, your goal is to ensure that your product/service/offering is the best in the market, and offers the best features and uses to the customer. The quality of your offering will enhance if you support it with service that provides an invaluable experience to the customer. It should be the wow factor that pulls in the crowds and keep customers loyal.