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Ameyo Callversations

Nitish Gautam

Nitish Gautam

Nitish Gautam is a Content Specialist and Assistant Marketing Manager at Ameyo. A digital marketing geek, Nitish writes awesome content & assists with other digital marketing initiatives. When not writing, you’ll find him reading about the next gadget that’s going to change the world, watching a documentary, or playing the guitar in peace. You can reach out to him on LinkedIn and Twitter.

Recent Posts by Nitish Gautam:

Banking Industry Should Strongly Focus on Customer Experience to Stay Ahead

Customer Experience is the new holy grail of marketing.

And, for good reasons, too! Improving customer experience leads to outstanding results in terms of loyalty, satisfaction and revenues for any business. Companies that focus solely on customer experience gain a significant edge over their competition. Think about market leaders in the digital age - Apple, Disney, and Tesla - what do they have in common? Great customer experience sets them apart from the competition.

Topics: customer experience

Use These 3 Customer Experience Management Strategies to Supercharge Your Business

Customers are the lifeline of a business.

And not just that. Customers are more informed than ever, and demanding. They are constantly interacting with brands across multiple touchpoints, expecting more out of their journey. Every single interaction matters - any negative experience can impact how they perceive a brand.

Topics: customer experience

Customer Engagement Matters More Than Ever in 2017: 4 Strategies for Success

Ever since the concept of money was invented, marketers have been using different techniques to try and make a sale. From the first newspaper advertisement in 1704 to Apple spending more than $900,000 to create their 1984 Super Bowl commercial - the idea of marketing has observed a paradigm shift over the years. Now, the objective is not to squeeze a customer out of every penny, rather to engage and try to retain the customer.

According to Customer Engagement Expert Paul Greenberg - customer engagement is “the ongoing interaction between company and customer, offered by the company, chosen by the customer.”

Topics: Customer Service

4 Reasons Why Customer Engagement Can't Exist without Analytics

Can you imagine a life without analytics? Think about it - your Facebook feed won’t show you the most relevant posts, Netflix won’t recommend the movies you shouldn’t miss, and there probably wouldn’t be a stock market. And, the Mayans wouldn’t have predicted December 21, 2012 to be the end of the world. Over time, analytics has proved to be a great asset to human civilization, and has been incorporated into every industry imaginable.

Topics: Customer Service

3 Ways Internet of Things (IoT) will Change the World of Customer Experience

How do you picture an average day in the future? As soon as you open your eyes in the morning, your personal robot butler asks you which 3D-printed dish you’d like for breakfast. As you get out of bed and take a peek at the mirror, it instantly comes to life with a hologram of today’s weather & to-dos.

After your room’s environment dynamically adjusts to your mood, you decide to get ready for work and let technology do all the work for you. Soon, you get a notification that your self-driving car is fully-charged and ready to go. In the age of automation, you can’t help but wonder whether this is reality, or something straight out a Jetsons episode you used to watch as a kid.

Topics: customer experience

3 Key Revelations from Kingdom Customer Experience Summit 2017


We all are witness to a new revolution in the Middle East - the CX Revolution!

Ameyo recently showcased its Omnichannel Customer Experience solution at The Kingdom Customer Experience from 9-11 May in Riyadh, KSA. The event largely focused on creating optimal customer experience in the modern digital age, apart from the various elements of great customer experience design.

Topics: customer experience

3 Deadly Mistakes Companies Make While Optimizing Customer Experience

Most companies would agree on one thing - delivering a superior customer experience is not an easy task. Customers are becoming increasingly demanding, and companies that don’t adapt proactively to the ever-evolving demands of their customers, will have a very hard time surviving in the future.

Topics: customer experience

Customer Experience in Middle East: Why CX will Overhaul the Landscape

We’ve seen an exponential increase in the number of organizations stressing the importance of customer experience and customer journey in developing markets. The Middle East region, in particular, is a hotspot for digital disruption, amidst increasing competition and rising customer expectations.

Topics: customer experience

3 Enlightening Customer Experience Lessons from Apple, Disney and Tesla

When was the last time you walked into a car dealership only to be haggled by a pushy salesman and tons of paperwork? Or called a customer support number only to be put on hold, transferred, and finally greeted with a scripted response?

Believe it or not, customer experience has become as important as the product itself. In the 21st century, customers don’t want to be served - they want to be delighted by the overall experience. Creating a positive customer experience is imperative to survive and meet rising expectations. 

Topics: Customer Service customer experience

5 Lessons Game of Thrones Teaches about Customer Service

The Great War is here.”

Somewhere in the cold and darkness of night in a land just north of ‘The Wall’, mythical White Walkers roam free among the living. Elsewhere, a massive shadow of a fire-breathing dragon is cast across the beautiful fields of Meereen as it majestically flies overhead. But nothing can match the anticipation of the Great War for the Iron Throne, set to decide the fate of Westeros once and for all. Still don’t catch our drift? We’re talking about Game of Thrones, HBO’s epic fantasy drama series based on George R.R. Martin’s best-selling novels.

Topics: Customer Service customer experience