cx strategy

How To Drive Your Organization Towards CX Maturity

As per a Mckinsey report, “70% of buying experiences are based on how the customer feels they are being treated.” This means that customer experience matters more than ever before. CX consulting firm Walker also forecasts that by 2020 customer experience will take over price and product as the key brand differentiator. This is forcing …

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Customer Experience Strategy: What is a CX Strategy and Why You Need One

Whether you realize it or not, your company is a part of the customer experience industry. You can be an emerging Amazon set to dominate the ecommerce industry, or you could be a drone startup offering assistance to the military – it really doesn’t matter. Customer experience is a major facilitator of business, revenue and …

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