Startups

US Elections & Currency Demonetization: Double Blessing for Startups?

Phew! The last week was a rather lengthy and horrendous one, for most people. Well, at least for people living in the two major political superhouses – US and India. The reasons for the cacophony and pandemonium are not known to only those, who have just awoken from a state of hibernation or Cryosleep! All …

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5 Must Watch Contemporary Movies for a Startup Enthusiast

As an entrepreneur or startup enthusiast, are you too worked up with the perennial struggle to make it big in the market with established players and relentless competition? I completely understand the predicaments that a startup founder has to deal with almost daily – the constant need to improve on creativity and innovation, combined with the …

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The Top 10 Rules to Cultivate a Great Startup Idea [Infographic]

“An idea is resilient and highly contagious. Once an idea has taken hold of the brain, it’s almost impossible to eradicate.” This dialogue from the Leonardo Di Caprio played character – Dominick Cobb in Inception, seems overwhelming and compelling, every time I lend my ear to it. This cinematic masterpiece reasserted the relevance of an …

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Why Customer Onboarding is of Critical Importance for Startups

A sale is just the beginning. What can actually make or break a customer relationship or the future viability of your business is your onboarding process. Customer onboarding involves introducing new customers to your business and ensuring that their experiences and journey is as exceptional as possible. There is a need for companies to improve …

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6 Inexpensive Ways to Gain Attention for your Small Business Online

Small businesses usually don’t have the budget to attract prospects through expensive marketing strategies. Thanks to the internet which is filled with affordable marketing opportunities to enhance your digital presence and the ability to work more successfully than traditional marketing methods. You can capture many potential customers without requiring unrealistic marketing budget. However, you need …

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5 Sure Shot Signs that Your Startup is in a Mess

Entrepreneurs and people who eat and breathe ‘startups’ have slowly started following the mantra of beginning something of their own, innovate, and solve problems of customers or create something that makes a difference in the socio-economic set up we reside in. This mindset has led to the formation of a great number of startups that …

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