“Omnipotence and omniscience are the end of power and knowledge.”
― Dejan Stojanovic
 Yesterday I was looking for a laptop online and I was bombarded with choices: screen size, processor, ultra books, tablets, convertibles and enough confusion for a lifetime.
Let’s face it, we are surrounded by magic, not necessarily Harry Potter magic but magic nonetheless. We see this everywhere from our phones to our computers. Our lives have become simpler; just take a regular activity like shopping for example.  We have many portals where we can make our purchases and we can customize everything.
Life as it is has become simpler yet more complicated, the age of customization is definitely upon us, Dell got this right long ago with the mass customization of laptops which we see prevalent today. This is not only true for end-consumer based products but for enterprises as well.
The whole world is moving towards DYOS (Design Your Own Solution), where we see more power at the fingertips of every customer, especially enterprises. Hardware-based systems while they have served their purpose many eons ago are rapidly being replaced by flexible solutions that can be easily configured. The key here is speed and functionality.
We see more and more configurable software that are based on open-architecture, the rise of API’s where multiple applications come together into a single unified system, and of course there is the advent of cloud where anyone can access their critical application or information from anywhere, including their phones or tablets.
The power is indeed on our fingertips, we can mold any solution to how we want to work. My Gmail for example is loaded with so many app extensions that I actually don’t have to go anywhere else to get the information I am looking for, whether it is getting the LinkedIn information of my contact, understanding if they opened my mail, labeling leads and developing a sales funnel, it is all there and configurable. I can turn them on and off at any point in time.
Interestingly enough, Diyos in Tagalog (Deus in Latin) means god and DYOS has come around to bring about a new era of power and knowledge that is readily available, and molded specifically to every user out there, whether it is the end customer or the enterprise.