Buying a car is quite different from buying a dress or deciding which restaurant to visit tonight. A car is a big ticket product. The buying decision requires some pondering and a thorough research. This seems like an unnerving task. Starting off with the pre-purchase research, comparison, dealership visits, loans, the condition of the car (in case of used cars), insurance and many such things. According to a study by J.D. Power, automotive shoppers spent an average of 14 hours researching cars online — visiting dealership sites, reading reviews, making price comparisons, using online shopping tools — before making a purchase decision.