There has been plenty of hype around experience - User and Customer in the business circuit. More so in today’s digital age. These are the times of omnichannel experience. The business-customer interactions have evolved and are no more limited to just a call or an email. Now, everything is available on either a website, mobile or social media. Unlike in the past, customers today are well informed and a lot more empowered. Keeping up with that, brands are also working on delivering a holistic experience for both, their employees and the customers.