We live in the age of digital transformation, but are businesses really ready to address the needs of digital savvy customer?
Picture this - you have some queries regarding the mobile services plan, so you started a web chat session using the ‘click to chat’ option on your service provider’s ‘Help and Support’ web page. However, you didn’t get the required information after 5 minutes on chat, and hence you call up a customer service representative (CSR). The CSR asks the same questions that the web chat agent had already asked earlier. And we all know rest of the story - as we’ve been there multiple times, ending up in frustration.