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Ameyo Callversations

Assessing The Factors That Move CX Metrics

NPS, or Net Promoter Score, is one of the most popular metrics to measure customer satisfaction and loyalty to a brand. Because of the ease of gathering NPS data, this metric is also commonly used as a proxy to measure other subjective aspects like customer experience and loyalty. The rationale here is that good CX makes customers happy and they are more likely to refer a business to others. 

Topics: customer experience customer experience measurement cx metrics

Customer Experience Measurement: A Practical Guide to Measuring CX



When's the last time you recall a smooth, streamlined, and pleasant experience while working with a brand? Or when you just had to share that one time a brand exceeded your expectations and delivered a level of customer experience that was simply amazing? Now, look at this experience through the eyes of the company. Are you ensuring customers get this level of experience every single time?

Topics: customer experience customer experience management cx measurement customer experience measurement