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Ameyo Callversations

Why Moments of Truth are Important in Customer Experience Journey

How do you make your customers do what you want them to do? How do you pave the path for them to follow? Knowing their journey helps in getting an insight into their thought process, personality and most importantly their needs. Accurately tapping into those needs and aligning your service with that ensures customer satisfaction and creates positive CX memories.

Not only that, it also helps companies to identify the critical Moments of Truths. These are the interactions that make or break your relationship with a customer. Let us start our discussion by first understanding, what do we mean by customer journey, how to map CX journey and then we will move on to defining Moments of Truth.

Topics: customer experience customer journey

Did you know? Superior CX Drives Higher Revenue and Growth For A Business

The aim of every organization is to provide the best customer experience along with employee empowerment. One of the ways of doing this is by focusing on the organizational culture. How does it impact an organization’s success? Let us answer these questions in the initial section. Then, we will move on to see how a Customer Centric organizational culture helps improve the Customer Experience (CX) which in turn drives revenue and growth of an organization.

Topics: customer experience customer journey

Customer Experience Mapping: How to Create a Customer Journey Map


Mapping customer experience is not only necessary, it is incredibly useful for customer experience professionals and marketers alike to visualize the kind of experiences they are providing to their customers. But what are you really mapping - the customer journey or the customer experience? And how do you start with customer journey maps?

Topics: customer experience customer journey