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Ameyo Callversations

Assessing The Factors That Move CX Metrics

NPS, or Net Promoter Score, is one of the most popular metrics to measure customer satisfaction and loyalty to a brand. Because of the ease of gathering NPS data, this metric is also commonly used as a proxy to measure other subjective aspects like customer experience and loyalty. The rationale here is that good CX makes customers happy and they are more likely to refer a business to others. 

Topics: customer experience customer experience measurement cx metrics