Do you remember the last time you ended up having a poor experience with a brand? How many times did you have a positive experience with the brand in the first go?
The success of an organization totally revolves around the kind of customer service they have been providing during purchase and after sales service to create great user experience. The customer tends to demand more as they get familiar with a brand. So, it is the responsibility of the customer service department to provide an extraordinary experience to boost up their repeat sales.