What makes any business tick?
Some may argue that the role of ideation and strategies contributes to businesses more than anything else. However, the fact is that customer engagement matters the most, if any business hopes to be in the game for the longer run.
Superior customer experience can only be attained through better customer engagement tactics. Even the best businesses can cease to exist without proper customer engagement. However, with the changing dynamics in customer communication, brands have started to be smarter in utilising technology to evolve engagement strategies.