Abdul Latif Jameel Improves Customer Satisfaction Score by 28% With Ameyo

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Industry: Consumer Electronics

Region:   Jeddah, Kingdom of Saudi Arabia

About Abdul Latif Jameel(ALJ)

Abdul Latif Jameel (ALJ) Electronics is a subsidiary of Abdul Latif Jameel Group which was started in 1945. The world-renowned ALJ Group is one of the largest private sector undertakings in Saudi Arabia. The group puts customers first and treats them like guests in their homes. They endeavor to be innovative and flexible to meet the demands of their customers worldwide.

In addition to having a business presence in the Consumer Electronics segment, they also have a sizable footprint in Automotive, Finance, and Advertising/Media.


  • Needed to improve incoming call handling
  • Required a solution to operate in both English and Arabic
  • Wanted agents to make telesales calls when necessary
  • Required tools to track business goals and productivity

Key Benefits

  • Delivered customized IVR with English and Arabic capabilities
  • Provided integration between Ameyo and backend CRM
  • Advanced analytics and reporting capabilities provided
  • Solution resulted in improved overall customer experience

Ameyo helped Abdul Latif Jameel

After careful evaluation of business-specific requirements and solution capabilities, ALJ Electronics opted for the AMEYO solution. The innovative solution delivered inbound capabilities with a customized IVR for both English and Arabic language.

Furthermore, the consumer electronics company was benefitted with integration between Ameyo and their backend CRM. The advanced analytics and reporting capabilities were also provided to ALJ.


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Abdul Latif Jameel Improves Customer Satisfaction Score by 28% With Ameyo

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