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Case Study

Abdul Latif Jameel (ALJ) Electronics


Use Case

Customer Interaction Management



Saudi Arabia


Consumer Products

About Abdul Latif Jameel (ALJ) Electronics

Abdul Latif Jameel (ALJ) Electronics is a subsidiary of Abdul Latif Jameel  Group which was started in 1945. The world renowned ALJ Group is one of the largest private sector undertakings in Saudi Arabia. The group puts customers first and treats them like guests in their homes. They endeavor to be innovative and flexible to meet the demands of their customers. In addition to having business presence in the Consumer Electronics segment, they also have a sizable footprint in Automotive,Finance, and Advertising/Media.


  • Managing Inbound Operations
  • Arabic & English supported IVR
  • Disintegrated backend CRM
  • Tracking Agent Performance


  • Enabling both inbound & outbound calling
  • Improved customer engagement
  • Smooth Integration with backend CRM
  • Real-time reporting and monitoring

Ameyo helped Abdul Latif Jameel Electronics

After careful evaluation of  business-specific requirements and solution capabilities, ALJ Electronics opted for the AMEYO solution. The innovative solution delivered inbound capabilities with a customized IVR for both English and Arabic language. Furthermore, the consumer electronics company was benefited with integration between Ameyo and their back-end CRM. The advanced analytics and reporting capabilities were also provided to ALJ.