“Using Ameyo our customer handling time has reduced by 50%”


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    Use Case

    Customer Service





    Financial Services

    About Bankbazaar

    Bankbazaar.com is an online marketplace for financial products in India, where one can instantly get free and customized interest rate quotes for personal, home and car loans, and credit cards from India’s leading banks/NBFCs and apply online. Their goal is to make it easy for everyone to get a great deal on a loan or an insurance product. One can easily compare the total costs of the loan offers on BankBazaar.com and get access to unbiased customers’ ratings of financial institutions. The online portal offers a number of options, making it easy for consumers to take a well-informed decision when choosing a product.


    • High Call Handling Time
    • Skewed call distribution
    • Low productivity, high downtime
    • Lack of operational visibility


    • Call handling time reduced by 50%
    • Uniform call distribution
    • Increased productivity & call management
    • Bird's eye view of all business operations

    Ameyo's Solution

    Powering the call center operations of some of the leading e-commerce businesses, Drishti’s Ameyo became the technology of choice for BankBazaar. Ameyo helped them establish efficient customer support operations to manage their business interactions. 

    The solution provided an intelligent ACD, which enabled BankBazaar to handle the customers in a more appropriate manner by ensuring that the right skilled agent talks to a priority customer. Therefore “queue priority management”—a necessity for BankBazaar—was enabled considering the need to ensure repeat customers.

    CRM allowed screen pops for ready customer information which enabled agents to address queries in an improved manner, which gave way to a better and faster customer query resolution.