Ameyo Customer Success Story of Cars 24

Case Study

Leading Automotive Company in India


Use Case






About the company

Founded in 2015, CARS24 is a tech-enabled used cars disruptor. It is India’s largest platform for buying and selling used cars with presence across more than 86 major cities in India. Unlike conventional buying and selling approaches such as classifieds, the company offers the best prices in the fastest possible time, backed up with end-to-end expert assistance. Since its inception, Cars24 has come a long way – from one office to more than 215 branches across 86+ major cities in India. Cars24 is defined by its people – A team of exceptionally driven, capable people solving a real consumer problem.


  • Low Lead Conversion Rate
  • High Response Time
  • High Average Handling Time and Turnaround Time
  • Non-Contextual Interactions
  • Low Connect Rate
  • Inefficient Dialer with Manual Overheads


  • Improved Call Connect Rate
  • Enhanced Customer Insights
  • Improved Lead Conversion
  • Strongly Integrated CRM
  • Reduced Turn-Around-Time
  • Better Visibility on Customer Insights

Ameyo's Solution

Aligned with Cars24’s requirements, Ameyo offered an all-in-one solution responsive to their needs. Before their transition to Ameyo, the company was using a dialer software which was unable to fulfill their expectations of a unified view of customer information and interactions. Also, the auto-dialing functionality was not up to the mark and it led to a low call connect rate.