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Frost & Sullivan: Omni-channel Commerce- Making Customer Experience the New Competitive Advantage


In an increasingly complex and competitive marketplace, where buying processes are undergoing a radical transformation and switching costs are becoming virtually non-existent, companies that do not offer a superlative omni-channel experience will simply not SURVIVE.

This whitepaper explores the reality of Omni-Channel Customer Experience today:

  • Moving towards Omni-channel customer engagement is crucial for the next-gen customer experience
  • Transformations in Buying Experience
  • The gravity of providing customer insights in the course of customer journey
  • Universal Queue – The Centerpiece of an Omni-channel Strategy