Frost & Sullivan: Omni-channel Commerce- Making Customer Experience the New Competitive Advantage

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    In an increasingly complex and competitive marketplace, where buying processes are undergoing a radical transformation and switching costs are becoming virtually non-existent, companies that do not offer a superlative omni-channel experience will simply not SURVIVE.

    This whitepaper explores the reality of Omni-Channel Customer Experience today:

    • Moving towards Omni-channel customer engagement is crucial for the next-gen customer experience
    • Transformations in Buying Experience
    • The gravity of providing customer insights in the course of customer journey
    • Universal Queue – The Centerpiece of an Omni-channel Strategy