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Why Google’s Business Messages?
68% of all website traffic comes from Search
75% of consumers prefer private messaging over traditional channels
Consumers require quick, contextual, and hyper-personalized responses
Consumers are impatient and expect immediate responses from brands for sales and service. Brands that meet these expectations in a quick and meaningful way will build strong relationships with their customer
Benefits of Google’s Business Messages
Increase conversions with contextual and hyper-personalized conversations
Use Business Messages to have real-time conversations with your customers for sales or service directly within Google apps – Search & Maps. Hyper-personalize the conversations by connecting the customers with your local team.
Reduce Inbound call volume and costs
With Business Messages, customers can directly converse with the brand using a bot and live agent. This helps brands to reduce the incoming call volume and associated costs without affecting the customer experience
What is Google’s Business Messages
A new conversational channel to connect with your customers
Mobile Conversational Channel
Google’s Business Messages is a mobile conversational channel that combines entry points on Google Maps, Search, and brand websites to create rich, asynchronous messaging experiences that delight customers and drive business results
Converse with Bot & Human Agent
Once the customer initiates a chat, a notification message is sent and then a bot initiates a conversation with the customer. Based on the nature of the query, Business Messages allows a seamless transition between a bot and a Human Agent. It supports rich features like carousels, suggested replies, and photos
Improve customer experience with CSAT data
With customer satisfaction data and feedback captured and shared by Google, brands can take necessary actions to improve the customer experience
Use cases of Google’s Business Messages
Convert from Website (Coming soon)
A brand can soon add Google’s Business Messages to their websites to create rich, asynchronous messaging experiences that delight customers and drive business results
Convert from Maps
Within Google Maps, prospects can get immediate responses to questions like Store timings, product availability, pricing, and others. For example, a diagnostic lab can answer questions related to the COVID-19 test and provide information about other health packages, and lab timings
Convert from Mobile Search
Google’s Business Messages can help convert searches into business opportunities. For example, an optical retail brand can use Google’s Business Messages to help customers to choose the right frame and lens, provide payment assistance to place an order, and answer other queries related to shipping and delivery. These quick responses help respond to customer queries instantaneously and boost the conversions
Provide after-sales support
Google’s Business Messages provides another channel for customers to reach out to brands for customer support. With Ameyo’s omnichannel ticketing solution, brands can get a unified view of customer’s conversations across channels and respond to queries through a single intuitive platform
Why Ameyo for Google’s Business Messages?
Single Platform for all Customer Engagement Solutions
Ameyo’s omnichannel customer engagement platform helps you optimize the customer experience across the entire conversion journey from Message to Bot to a Human Agent
With Ameyo’s cloud offering of Google’s Business Messages, you can get started in less than 5 mins and start conversing with your customers in real-time
Built for the Enterprise
Ameyo is PCI DSS compliant with certified public cloud environments across India, APAC, Africa & ME. In Addition to being PCI DSS compliant, Ameyo is also ISO 27001 & ISO 27018 certified. Ameyo follows a detailed product development, delivery, certification, and implementation process, including end-to-end internal testing, periodic VAPT certification with an independent IT Security Agency, and adherence to CVSS.
17+ years of Expertise in Customer Engagement
Ameyo has been providing customer engagement solutions for the last 17+ years. It helps consumer-facing brands implement results-focused engagement with customers across mediums like voice, email, chat, social media, and video for sales, on-boarding, customer service, and collections use cases
Trusted by Global Brands
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Frequently Asked Questions
Small businesses with few stores can get started using Google My Business App. For enterprises with many stores/branches, a partner, such as Ameyo can help you with the implementation and optimization. Ameyo’s cloud offering can help you get started with Google’s Business Messages in less than 5 mins.
Prospective customers can start a conversation with your business by clicking on the “Message” icon within Google Search or Maps on their Android devices.