‘Social Media’ is the new customer engagementhub. It lets you stay connected with your customers by giving you direct access in their lives. Social media is no more about just staying connected with your coven, but to actually leverage that social freedom to solving mass queries and reaching out to your customers on a wider platform.
The priorities of your customers have changed over time. They now seek instant addressals, resolves and quick access to self-help options. The emergence of social media has led to a wide pool of customers and their expectations to start rising up. Old school methodologies of solving customer issues will soon lose their charm and it will become more digital savvy.
To know more about emerging social trends, the problems and the solutions, scroll down and leverage the insights from West Interactive, via this infographic.