Social media is an added perk for business to market their products and services. It has become much easier just like ‘duck soup’ for companies to target their audience with the help of social media.
But let’s not forget Newton’s third law, “To every action there is an equal and opposite reaction.” The social media platform is a two-way street where both customers as well as businesses communicate with each other. Customers also make use of the social platform to express both positive and negative views. In such situations, your company’s social media expert has to be extra cautious while responding to the customers, ensuring both high customer satisfaction and presenting a good brand image.
Here is a perfect infographic by Salesforce that shows the social support strategies for improved customer service that you can apply for your business.