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Why Customer Retention is Equally Significant as Customer Acquisition?[Infographic]


It is significant for the companies to acquire new customers for the growth of their business, but while acquiring they forget the value of customer retention. Treating your existing customers is way more important than you think. If you don’t delight them with your service, your competitors will. When your customers aren’t happy with your service,there is often a significant chance for your company to suffer the damage. According to the infograghic below, 83 Billion dollars are estimated annual loss to U.S business due to poor customers service.

The statistic above is the proof of why positive customer service is essential for keeping your business in profit. The following infographic by Shankman Honig shows how important it is to retain your existing customers.



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