People involved in customer service business often wonder what sets strong brands a cut above from the crowd. We all are awestruck when an idea makes it big in this world where there is a continuous mad scramble among brands striving to get things right in customer engagement.
However, apart from word of mouth and some news hither and thither, there is very little solid information about the main characteristics that define these top brands in customer engagement. Thankfully, this Infographic from Rosetta Consulting, lists down 5 attributes that define strong brands in customer engagement. More or less, every data point cries out loud about making more money by focusing on customers.
These attributes are in the areas of insights, strategy, optimization, technology, and optimization.