Setting up a Customer Experience System for Designing Better Experiences

cx-design-system.jpg It goes by many names - The Holy Grail of Customer Success, The Next Big Thing, and The New Competitive Battleground. It's probably what differentiates you from your competition in the eyes of consumers. Your customers are expecting more - and it's up to your brand to fulfill their needs. And, most importantly - if you're an industry pro who's nailed the Not-so-Secret CX formula in the digital era - you're pretty much destined for success. ...

Creating CX Memories: Ways to Improve Customer Service Experience


Customers today have a really short attention span. To hold their attention, brands need to leave a lasting impression. And how can they do that? By giving the customers a memorable experience of course! After all, customer experience (CX) is something that the brands need to continually work upon as it has a direct implication on the brand image.


Why Your Business Needs A Customer Interaction Management Software?

customer interaction management (CIM)

Customer experience thought leader, Shep Hyken has very accurately said, “Recognize that every interaction you have is an opportunity to make a positive impact on others.” This quote mirrors the underlying business requirement to have seamless customer-focused interactions at each stage of a buyer’s journey. Customer interaction management (CIM) is simply defined as the process an organization follows to handle all the interactions with its customers. ...


Why Customer Experience Is All About Emotional Motivators

cx-emotional-motivatorsImage credit: Pixabay

What turns a new user into a loyal customer? How do you practically go about converting a somewhat-interested stranger into a massively-valuable long-term brand advocate? It isn’t easy, that’s for sure. You need to learn about your prospective customers and come to understand what they want and how you can deliver it— but the basic formula is quite simple. ...

Improving Customer Experience with IVR Optimization

optimizing-ivr-for-improved-cx In today’s business scenario, keeping everything else constant, its customer experience (CX) that makes all the difference. But, how do we achieve an exceptional level of CX? The most important factor to consider for this is to look to improve customer engagement. Customers attribute good experience with great support. With changing times, the customers have also become more independent and look for self-service options rather than depend on human interactions. Having Interactive Voice Response (IVR) technology to offer self-service for the do-it-yourself types have proved to be successful over the years. But, IVRs can’t be trusted blindly. They need to be optimized for better results. Here is a list of things to keep in mind while optimizing your IVR system to improve customer experience: ...

Assessing The Factors That Move CX Metrics


NPS, or Net Promoter Score, is one of the most popular metrics to measure customer satisfaction and loyalty to a brand. Because of the ease of gathering NPS data, this metric is also commonly used as a proxy to measure other subjective aspects like customer experience and loyalty. The rationale here is that good CX makes customers happy and they are more likely to refer a business to others. 


7 Ways to Improve Customer Engagement with Call Center Integrations


Customer service is the backbone of every organization. It helps businesses to improve their brand and consumer relations. It does not matter how many interactions an organization has with its customer base, the kind of customer experience it delivers determines its success. To meet customer’s expectations, businesses must be prepared to engage its customers with great customer service.



Top 7 Customer Experience Trends in 2018 [Infographic]

Customer experience Trends for 2018

Customer experience is no longer just the buzzword, it has already arrived in a big way and is here to stay and make an enormous impact particularly in B2C industry. At strategic level businesses have started to align their goals and objectives with Customer Experience (CX) at the heart of their brand strategy. Key CX areas are going through a transformation and it wouldn’t be wrong to say that the year 2018 will witness a remarkable shift in CX landscape and the same is endorsed by the top customer experience trends projected by the industry experts. ...