E-commerce industry is the one where delivery of exceptional customer service matters the most. Adapting the best practices of customer service management to create everlasting customer experiences is something that every e-commerce company is looking to achieve. In this ever more customer-centric marketplace, losing sight of the customer can make the business irrelevant thus asking the e-commerce organizations to be more dynamic and customer oriented.
To create amazing customer experiences businesses should be able to rightly understand the difference between empathy for customers and the challenge of selling online. While e-commerce websites may not have complete advantage of face-to-face interaction with the customers, there are plenty of other ways to provide exceptional service.