The way mobiles and smartphones are being used in developed as well as emerging economies has been phenomenal. So, much so that now, 90% of smartphone users in India use apps – close to 158 million.
This in turn has led to the ballooning of in-app features and in-app support. An increasing number of startups and SMBs have realized that this is where the next phase of business expansion is most likely to be.
I am sure that almost everybody who uses some app or the other on smartphones must have used in-app support – with or without getting acquainted with the concept.
Necessarily, with the use of in-app support, customers can contact businesses at their own convenience – from within the app. Startups have implemented contextual interactions by routing chat communications to specific departments, and thereafter customers can check for order status and other details.
But, have you ever pondered about the primary reasons that are driving this in-app support revolution?
We have caught hold of this remarkable Infographic from RevTwo that lists the top 5 reasons businesses need in-app support at the earliest. And, unsurprisingly – the use of mobile phone and rising customer expectations feature as the topmost motivational factors that has caused the in-app revolution.