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Ameyo Callversations

7 Steps To Implement Omnichannel Strategy

A customer’s journey within an organization involves a lot more touch points today than it did five to seven years ago. Unlike earlier, customers can contact a company through various channels today - mobile, call, chat, emails, etc. They choose the medium they are most comfortable with. The challenge today is not only to be present in these channels but provide consistently the best,integrated customer experience through all the channels. 

Topics: customer experience Omnichannel

5 Customer Engagement Ideas That Always Work

There is a profound shift in the way businesses engage with their customers today. Gone are the days when enterprises only focused on delivering a given product or service. It is 2017, and customer engagement is the foremost priority of every business entity. Customer engagement marketing strategy entails the nurturing of communication between patrons and organizations, whether it is via email, chat, social media, mobile, contact center communication etc.

Topics: customer experience

How Artificial Intelligence Improves Customer Experience In Contact Centers

One of the ways to measure the efficiency of a Contact Center is by taking into account the time it takes to connect a customer to a suitable agent in order to resolve a given issue. Today, enterprises are looking for an alternative to “rule-based decision matrices” (Example- The self-service IVR system that requires a customer to press the dialer to process a query or speak to customer care executive). Overtime, these systems have become redundant and can irritate the customer.The idea is to modernize the existing channels of communication and gain a satisfied customer.

Topics: customer experience contact center artificial intelligence chatbot

Did you know? Superior CX Drives Higher Revenue and Growth For A Business

The aim of every organization is to provide the best customer experience along with employee empowerment. One of the ways of doing this is by focusing on the organizational culture. How does it impact an organization’s success? Let us answer these questions in the initial section. Then, we will move on to see how a Customer Centric organizational culture helps improve the Customer Experience (CX) which in turn drives revenue and growth of an organization.

Topics: customer experience customer journey

Why Indian Companies are Lagging Behind in Customer Experience?

According to Forrester’s –The India Customer Experience Index, 2016, 70% of business and IT decision makers of Indian companies have placed CX a critical priority for their enterprises. In fact, compared to the previous years (2015) finding, the CX index score showed a modest improvement in 2016. Brands performed better, especially those in the domain of wireless service, traditional retail and digital-only retail.

Topics: customer experience

Unveiling the Hidden Power of Artificial Intelligence to Improve Customer Experience


It's a human. No! It's a machine. If you are having a hard time deciphering whether you're talking to a real person or not, you've definitely encountered some form of artificial intelligence. AI isn't science fiction anymore - it's all too real - and it's getting smarter each day.

Topics: customer experience artificial intelligence

Why You Need to Start Using Customer Intelligence to Improve Customer Experience

Digital has empowered both the businesses and customers to interact with each other at multiple touch points, and get the queries resolved with ease and efficacy. With the ever growing importance of the customer, s/he has been placed at the crux of business strategies.

Topics: customer experience

Customer Experience Mapping: How to Create a Customer Journey Map


Mapping customer experience is not only necessary, it is incredibly useful for customer experience professionals and marketers alike to visualize the kind of experiences they are providing to their customers. But what are you really mapping - the customer journey or the customer experience? And how do you start with customer journey maps?

Topics: customer experience

CX Analytics: Unlocking the Potential of Customer Experience Analytics


Mark is a customer experience professional and sales manager working in a reputed company. Being in a customer-centric role, he handles customers on a regular basis and is well-versed with the aspects of customer experience. Despite knowing the importance of good customer experience, he still is unclear about the results of his customer experience strategy. How can he improve his current situation?

Topics: customer experience

13 Surefire Ways to Improve Customer Experience


The customer is king - all power rests within the hands of the customer, whether you like it or not. He can choose your brand and bring success to your company, or he can go with your competitor. Which would you prefer? The answer should be quite obvious if you're looking to improve customer experience in your company.

Topics: customer experience