Customer Experience Quotes to Make You Think Differently about CX

You’ll find one thing common in most successful companies – the emphasis placed on customer experience. There is a great shift taking place in business amidst heavy competition – customers are becoming increasingly demanding and choosy about who to give their money to.

If you don’t believe us, just take a look at these customer experience statistics!
Because of this, modern companies are transforming in ways that were previously unimagined. Things are no longer that simple due to heavy advances in technology. The ever-increasing needs of customers have forced them to take a more customer-centric approach to marketing, sales and customer service in order to delight customers.
Boost customer experience by engaging with customers on their favourite channel

We’ve come up with a list of customer experience quotes to inspire you and your team to think differently about customer experience and delight the customers of today!

“Your most unhappy customers are your greatest source of learning.” – Bill Gates
“The customer experience is the next competitive battleground.” – Jerry Gregoire
“There is only one boss. The customer.” – Sam Walton
“Every day were saying, ‘How can we keep this customer happy?’ How can we get ahead in innovation by doing this, because if we don’t, somebody else will.” – Bill Gates
“The goal as a company is to have customer service that is not just the best, but legendary.” – Sam Walton
“Everything starts with the customer” – Louis XIV
“Customer service is an opportunity to exceed your customer’s expectations.” – John Jantsch
“The first step in exceeding your customer’s expectations is to know those expectations.” – Roy H. Williams
“The best way to find yourself is to lose yourself in the service of others.” – Mahatma Gandhi
“The purpose of a business is to create a customer who creates customers.” – Shiv Singh
“If you’re not serving the customer, your job is to be serving someone who is.” – Jan Carlzon
“Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.” – Steve Jobs (a very popular Apple customer experience quote)
“Make the customer the hero of your story.” – Ann Handley
“Every contact we have with a customer influences whether or not they’ll come back. We have to be great every time or we’ll lose them.” – Kevin Stirtz
“It’s easier to love a brand when the brand loves you back.” – Seth Godin
“In the world of Internet Customer Service, it’s important to remember your competitor is only one mouse click away.” – Doug Warner
“Customer service is the experience we deliver to our customers. It’s the promise we keep to the customer. It’s how we follow through for the customer. It’s how we make them feel when they do business with us.” – Shep Hyken
“Customers don’t expect you to be perfect. They do expect you to fix things when they go wrong.” – Donald Porter
“I like to listen. I have learned a great deal from listening carefully. Most people never listen.” – Ernest Hemingway
“So, get to know your customers. Humanize them. Humanize yourself. It’s worth it.” – Kristin Smaby
“Loyal customers, they don’t just come back, they don’t simply recommend you, they insist that their friends do business with you.” – Chip Bell
“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” – Jeff Bezos
“Every great business is built on friendship.” – J.C. Penney
“If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.” – Jeff Bezos
“When people call our call center, our reps don’t have scripts, and they don’t try to up-sell. They are just judged on whether they go above and beyond for the customer and really deliver a kind of personal service and emotional connection with our customers.” – Tony Hsieh
“Customer service is the new marketing.” – Derek Sivers
“Getting service right is more than just a nice to do; it’s a must do. American consumers are willing to spend more with companies that provide outstanding service — ultimately, great service can drive sales and customer loyalty.” – Jim Bush

“Every employee can affect your company’s brand, not just the front-line employees that are paid to talk to your customers.” – Tony Hsieh
“Businesses often forget about the culture, and ultimately, they suffer for it because you can’t deliver good service from unhappy employees.” – Tony Hsieh
“Historically, our number-one growth driver has been from repeat customers and word of mouth.” – Tony Hsieh
“Focusing on the customer makes a company more resilient.” – Jeff Bezos
“Customer service is part of a holistic customer experience that is capable of providing a critical competitive advantage in today’s increasingly cluttered and commoditized marketplace.” – Joseph Jaffe
“If you’re competitor focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.” – Jeff Bezos
“People don’t always remember what you say or even what you do, but they always remember how you made them feel.” – Maya Angelou
“Attention is the main asset in marketing.” – Toba Beta
“Whatever you do, do it well. Do it so well that when people see you do it, they will want to come back and see you do it again, and they will want to bring others and show them how well you do what you do.” – Walt Disney (a very popular walt disney customer experience quote)
“Repeat business or behavior can be bribed. Loyalty has to be earned.” – Janet Robinson
“Here is a simple but powerful rule: always give people more than what they expect to get.” – Nelson Boswell
“It is not the employer who pays the wages. Employers only handle the money … It is the customer who pays the wages.” – Henry Ford
“When the customer comes first, the customer will last.” – Robert Half
“Setting customer expectations at a level that is aligned with consistently deliverable levels of customer service requires that your whole staff, from product development to marketing, works in harmony with your brand image.” – Richard Branson
“Customer service starts where customer experience fails.” – Chris Zane
“The future of communicating with customers rests in engaging with them through every possible channel: phone, email, chat, Web, and social networks. Customers are discussing a company’s products and brand in real-time. Companies need to join the conversation.” – Marc Benioff
“You’ve got to start with the customer experience and work back toward the technology, not the other way around.” – Steve Jobs (a very popular steve jobs customer experience quote)
“I think it’s very important to have a feedback loop, where you’re constantly thinking about what you’ve done and how you could be doing it better.” – Elon Musk
“Every company’s greatest assets are its customers because without customers there is no company.” – Michael LeBoeuf
“It is so much easier to be nice, to be respectful, to put yourself in your customer’s’ shoes and try to understand how you might help them before they ask for help, than it is to try to mend a broken customer relationship.” – Mark Cuban
“One of the greatest gifts you can give to anyone is the gift of attention.” – Jim Rohn
“When dealing with people, remember you are not dealing with creatures of logic, but creatures of emotion.” – Dale Carnegie
“If you don’t care, your customer never will.” – Marlene Blaszczyk
“Don’t find customers for your products, find products for your customers.” – Seth Godin
“Open, honest communication is the best foundation for any relationship, but remember that at the end of the day it’s not what you say or what you do, but how you make people feel that matters the most.” – Tony Hsieh
“The only purpose of customer service…is to change feelings.” – Seth Godin
“People don’t care how much you know until they know how much you care.” – Theodore Roosevelt
“We take most of the money that we could have spent on paid advertising and instead put it back into the customer experience. Then we let the customers be our marketing.” – Tony Hsieh
“The more you engage with customers the clearer things become and the easier it is to determine what you should be doing.” – John Russell
“If we consistently exceed the expectations of employees, they will consistently exceed the expectations of our customers.” – Shep Hyken
“The key is to set realistic customer expectations, and then not to just meet them, but to exceed them – preferably in unexpected and helpful ways.” – Richard Branson
“Make a customer, not a sale.” – Katherine Barchetti
“Any customer that walks away, disrespected and defeated, represents tens of thousands of dollars out the door, in addition to the failure of a promise the brand made in the first place. You can’t see it but it’s happening, daily.” – Seth Godin
“Always keep in mind the old retail adage: Customers remember the service a lot longer than they remember the price.” – Lauren Freedman
“Spend a lot of time talking to customers face to face. You’d be amazed how many companies don’t listen to their customers.” – Ross Perot
“To succeed in business you need to be original, but you also need to understand what your customers want.” – Richard Branson
“Statistics suggest that when customers complain, business owners and managers ought to get excited about it. The complaining customer represents a huge opportunity for more business.” – Zig Ziglar
“The customer’s perception is your reality.” – Kate Zabriskie
“If there’s one reason we have done better than of our peers in the Internet space over the last six years, it is because we have focused like a laser on customer experience, and that really does matter, I think, in any business. It certainly matters online, where word of mouth is so very, very powerful.” — Jeff Bezos
“Customer experience is the new marketing.” – Steve Cannon, President & CEO, Mercedes Benz USA
“A customer is the most important visitor on our premises, he is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is part of it. We are not doing him a favor by serving him. He is doing us a favor by giving us an opportunity to do so.” – Mahatma Gandhi
“Customer service represents the heart of a brand in the hearts of its customers” – Kate Nasser
“Customers often know more about your products than you do. Use them as a source of inspiration and ideas for product development.” – David J. Greer
“Kind words can be short and easy to speak, but their echoes are truly endless.” – Mother Teresa
“Make your product easier to buy than your competition, or you will find your customers buying from them, not you.” – Mark Cuban
“If you make a sale, you can make a living. If you make an investment of time and good service in a customer, you can make a fortune.” – Jim Rohn
“Don’t find customers for your products, find products for your customers.” – Seth Godin
“The easiest and most powerful way to increase customer loyalty is really very simple. Make your customers happy.” – Kevin Stirtz
“We have entered the era of the customer. Today, providing customers with outstanding customer service is essential to building loyal customers and a long-lasting brand.” – Jerry Gregoire
“For us, our most important stakeholder is not our stockholders, it is our customers. We’re in business to serve the needs and desires of our core customer base.” – John Mackey
“Courteous treatment will make a customer a walking advertisement.” – J.C. Penny
“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” – Warren Buffett
“Our greatest asset is the customer! Treat each customer as if they are the only one!” – Laurice Leitao
“Know what your customers want most and what your company does best. Focus on where those two meet.” – Kevin Stirtz
“The most important thing in communication is hearing what isn’t said.” – Peter Drucker
“As you’ve noticed, people don’t want to be sold. What people do want is news and information about the things they care about.” – Larry Weber
“You never get a second chance to make a first impression.” – Will Rogers
“The way to a customer’s heart is much more than a loyalty program. Making customer evangelists is about creating experiences worth talking about.” – Valeria Maltoni
“The best advertising you can have is a loyal customer spreading the word about how incredible your business is.” – Shep Hyken
“When a customer complains, he is doing you a special favor; he is giving you another chance to serve him to his satisfaction. You will appreciate the importance of this opportunity when you consider that the customer’s alternative option was to desert you for a competitor.” – Seymour Fine
“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” – Peter Drucker
“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” – Jeff Bezos
“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” – Warren Buffett
“CXM = The art and science of coaxing lifetime loyalty from daily transactions.” – Steve Curtin
“Customer experience isn’t an expense. Managing customer experience bolsters your brand.” – Stan Phelps
“The customer’s perception is your reality.” – Kate Zabriskie
“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” – Maya Angelou
“The biggest risk is not taking any risk. In a world that is changing really quickly, the only strategy that is guaranteed to fail is not taking risks.” – Mark Zuckerberg
“A customer is the most important visitor on our premises, he is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is part of it. We are not doing him a favor by serving him. He is doing us a favor by giving us an opportunity to do so.” – Mahatma Gandhi
“There is only one boss. The customer.” – Sam Walton
“You can’t transform something you don’t understand. If you don’t know and understand what the current state of the customer experience is, how can you possibly design the desired future state?” – Annette Franz
“Make the customer the hero of your story.” – Ann Handley
“Whatever you do, do it well. Do it so well that when people see you do it, they will want to come back and see you do it again, and they will want to bring others and show them how well you do what you do.” – Walt Disney
“If you don’t care, your customer never will.” – Marlene Blaszczyk
“Always remember that everyone with whom you have a relationship has an invisible sign on their forehead that says ‘Make Me Feel Important.’ Treat them accordingly” – Eric Philip Cowell
“Loyal customers, they don’t just come back, they don’t simply recommend you, they insist that their friends do business with you.” – Chip Bell
“If you are not taking care of your customers, your competitor will.” – Bob Hooey
“Repeat business or behavior can be bribed. Loyalty has to be earned.” – Janet Robinson
“Customer experience better be at the top of your list when it comes to priorities in your organization. Customer experience is the new marketing.” – Steve Cannon
“Make your marketing so useful, people would pay for it.” – Jay Baer
“Quality in a service or product is not what you put into it. It is what the customer gets out of it.” – Peter Drucker
“Building a good customer experience does not happen by accident. It happens by design.” – Clare Muscutt
“Exceptional customer experiences are the only sustainable platform for competitive differentiation.” – Kerry Bodine
“Don’t reinvent the wheel. Focus on winning one customer at a time. Be honest and sincere. Do what’s right. There’s nothing magical about this. That’s been my guiding principle. To make it work, you have to live it every day. Make it your mindset.” — Robert Spector
“Customer experience is one of the two core pillars of customer retention; the thing is, you can’t grow if your customers don’t stick around.” – Jes Kirkwood
Customer-Focused Culture
“Innovation needs to be part of your culture. Customers are transforming faster than we are, and if we don’t catch up, we’re in trouble.” – Ian Schafer
“Excellent customer service is the number one job in any company! It is the personality of the company and the reason customers come back. Without customers there is no company!” – Connie Elder
“Our attitude towards others determines their attitude towards us.” – Earl Nightingale
“Your mission statement may be on the wall, but your core values are displayed in the attitudes of your employees.” – Elle Clarke
“If we consistently exceed the expectations of employees, they will consistently exceed the expectations of our customers.” – Shep Hyken
“So, get to know your customers. Humanize them. Humanize yourself. It’s worth it.” – Kristin Smaby
“When the customer comes first, the customer will last.” – Robert Half
“Our greatest asset is the customer! Treat each customer as if they are the only one!” – Laurice Leitao
“If you don’t appreciate your customers, someone else will.” – Jason Langella
“The most valuable resource you can give customers is your time. Listen to them to uncover their real needs. Only then can you find a way to solve their problems or meet their expectations. Treat the cause, not just the symptoms.” – Ginger Conlon
“The key is to set realistic customer expectations, and then not to just meet them, but to exceed them—preferably in unexpected and helpful ways.” – Richard Branson
“Kind words can be short and easy to speak, but their echoes are truly endless.” – Mother Teresa
“Revolve your world around the customer and more customers will revolve around you.” – Heather Williams
“You’re serving a customer, not a life sentence. Learn how to enjoy your work.” – Laurie McIntosh
“To earn the respect (and eventually love) of your customers, you first have to respect those customers. That is why Golden Rule behavior is embraced by most of the winning companies.” – Colleen Barrett
“How you think about your customer influences how you respond to them.” – Marilyn Suttle
“If people believe they share values with a company, they will stay loyal to the brand” – Howard Schultz
“Customers will never love a company until the employees love it first.” – Simon Sinek
“If you’re not serving the customer, your job is to be serving someone who is.” – Jan Carlzon
“Everyone from the CEO down to the contact center agent should know what it feels like to be a customer.” – Blake Morgan
“A good design shows respect for your customer and you’re either respectful of their time or respectful of what it is that they desire, and so it makes it a very fundamental element to everything that you do.” – Penny Wilson
“You will get all you want in life, if you help enough other people get what they want.” – Zig Ziglar
“Ease your customers’ pain.” – Hazel Edwards
Customer-Focused Leadership
“Service, in short, is not what you do, but who you are. It is a way of living that you need to bring to everything you do, if you are to bring it to your customer interactions.” – Betsy Sanders
“Successful people are always looking for opportunities to help others. Unsuccessful people are always asking, ‘What’s in it for me?’ – Brian Tracy
“Your customer doesn’t care how much you know until they know how much you care.” – Damon Richards
“When you serve the customer better, they always return on your investment.” – Kara Parlin
“The customer is why we are here. If we take good care of them, they’ll give us good reason to come back.” – Jenny McKenzie

“Worry about being better; bigger will take care of itself. Think one customer at a time and take care of each one the best way you can.” –Gary Comer
“People do not care how much you know until they know how much you care.” – Teddy Roosevelt
“The Customer: Someone that indirectly pays for your food, clothes, and vacations. Be nice to them.” — Gene Caballero
“The customer tells us how to stay in business, best that we listen.” – Pamela Nelson
“If you work just for money, you’ll never make it, but if you love what you’re doing and you always put the customer first, success will be yours.” – Ray Kroc
“If you don’t have anybody in the room to look up to then you have to be the one.” – Jeannie Walters

“If you’re not connecting with the people in your organization, you’ll never deliver the experience that you want for your customers.” – Lynn Skoczelas
“Being in a curiosity mindset means being fascinated by your customers and their reactions.” – Jake Knapp
“Leaders foster collaboration by building trust and facilitating relationships. They strengthen others by increasing self-determination and developing competence.” – Deb Calvert
“Treat the customer like you would want to be treated. Period!” – Brad Schweig
“Never lose sight of customers. Always be focusing on meeting their needs and expectations.” – Sue Duris
Customer Service
“It is not the employer who pays the wages. Employers only handle the money … It is the customer who pays the wages.” – Henry Ford
“Your most unhappy customers are your greatest source of learning.” – Bill Gates
“Courteous treatment will make a customer a walking advertisement.” – J.C. Penney
“Good customer service costs less than bad customer service.” – Sally Gronow
“Customer service shouldn’t just be a department, it should be the entire company.” – Tony Hsieh
“Customer service is an opportunity to exceed your customer’s expectations.” – John Jantsch
“The purpose of a business is to create a customer who creates customers.” – Shiv Singh

“Customers don’t expect you to be perfect. They do expect you to fix things when they go wrong.” – Donald Porter

“It is so much easier to be nice, to be respectful, to put yourself in your customer’s’ shoes and try to understand how you might help them before they ask for help, than it is to try to mend a broken customer relationship.” – Mark Cuban
“Only once customer service has become habitual will a company realize its true potential.” — Than Merrill
“Customers don’t care about your policies. Find and engage the need. Tell the customer what you can do.” – Alice Sesay Pope
“Always keep in mind the old retail adage: Customers remember the service a lot longer than they remember the price.” – Lauren Freedman
“Here is a powerful yet simple rule. Always give people more than they expect to get.” – Nelson Boswell
“Every contact we have with a customer influences whether or not they’ll come back. We have to be great every time or we’ll lose them.” –Kevin Stirtz
“The customer is always right.” – Harry Gordon Selfridge
“A lot of people have fancy things to say about customers service, but it’s just a day-in, day-out, ongoing, never-ending, persevering, compassionate kind of activity.” – Christopher McCormick
“We have entered the era of the customers. Today, providing customers with outstanding customer service is essential to building loyal customers and a long-lasting brand.” – Jerry Gregoire
“Great customer service doesn’t mean that the customer is always right, it means that the customer is always honored.” – Chris LoCurto
Customer Focused Marketing
“We don’t want to push our ideas on to customers, we simply want to make what they want.” – Laura Ashley
“Instead of focusing on the competition, focus on the customer.” – Scott Cook
“The more advocates you have, the fewer ads you have to buy.” – Dharmesh Shah
“The first step in exceeding your customer’s expectations is to know those expectations.” – Roy H. Williams
“Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.” – Steve Jobs
“Make a customer, not a sale.” – Katherine Barchetti
“Satisfied customer is the best source of advertisement” – G.S. Alag
“The way to a customer’s heart is much more than a loyalty program. Making customer evangelists is about creating experiences worth talking about.” – Valeria Maltoni
“No amount of advertising can repair the damage done by failing to properly address a customer’s concern.” – Albert Schindler
“If you make a sale, you make a living. If you make an investment of time and good service in a customer, you can make a fortune.” – John Rohn
“Customers who love you will market for you more powerfully than you can possibly market yourself.” – Jeanne Bliss
“Your target customers have to love you more than they hate change. And people really hate change.” – Erika Hall
“Want your users to fall in love with your designs? Fall in love with your users. That’s how users become excited about designs — being desired is very seductive.” – Dana Chisnell
“Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.” – Philip Kotler
“If you want to be a good brand and have a value exchange with the customer… you’ve got to have the listening mechanisms that can catch up to the customer as well.” – Kelly Soligon
“People don’t just buy your products that they can see; they buy your attitude that they can sense” – Roxanne Emmerich
“It is not your customer’s job to remember you, it is your obligation and responsibility to make sure they don’t have the chance to forget you.” – Patricia Fripp
“Don’t try to tell the customer what he wants. If you want to be smart, be smart in the shower. Then get out, go to work, and serve the customer!” – Gene Buckley
“Just having satisfied customers isn’t good enough anymore. If you really want a booming business, you have to create raving fans.” – Ken Blanchard
“Happy customers are your biggest advocates and can become your most successful sales team.” – Lisa Masiello