From brick and mortar to click and mortarWith IVRs coming into market, and establishing a stronghold, it did take the call center with storm. Now, there are many different add ons and improvements available on this existing technology model. It has moulded the contact center industry from brick and mortar to click and mortar. Enhancements like speech enabled interactive voice response, speech recognition interactive voice response and what not. The technology in this space is exceeding its expectations and adding more feathers to this hat of customer services experience. After all, happy customers pave way for happier business standards. If you think this basis introduction to IVR system was useful, do share it with your friends. If you have feedback to add, drop a comment below.