For enterprises, business does not end with creating products and being content at selling them. A great business strategy needs vision. An added bonus is excellent insight of customers and the markets which help a business succeed. Business requires more work than just randomly making sales pitches to customers.It is about finding the right customers and creating products and services for them. But where are these exclusive customers?
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A Call Center Solution that Delivers on its Promises
Advertisers love to promise fantastic features to products that make things like detergent seem equal to Superman. Obviously, this cannot be. Detergent of any kind will do what it does: wash clothes and try and remove stains as best as it can. No matter how hard advertisers try, Superman will not use detergent to defeat his enemies. So advertisers should focus on telling us what the product really and truly does without glossing over the facts.
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Tech Bamboo-Give it or Take it!
The first movie that came to my mind while starting this write-up was Band Baaja BaaraatÂť not because I like that muscularly portrayed chocolate boy or I have a hidden love for his female counterpart, but because it exhibits the immense planning and the rambunctious nature of a true raring-to-go professional. And yes, as per my knowledge, organizing such an event did not require any application of mind and it was merely a task of coordination. But fortunately, my last assignment at work proved me wrong.
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Have you lost customers because you put them on hold?
If yes, you are part of the major chunk of companies that have lost a fortune to customer attrition or defection. Businesses lose customers everyday by putting them on hold. Such a simple act can cost millions, maybe more to the business. How? Businesses are not aware of the hidden costs involved when they lose a customer, customer defection are big drivers of price compression which directly affects the profitability. Customers, in the words of renowned marketers, are to be treated as KingsÂť, and they expect to be treated as such, and when the company asks them to be on hold they get frustrated. And when you try to waste something that is invaluable, TIME, they react. And how they react can be improbable. One unpleasant contact center experience can end up being a social disaster for the business by putting the companys reputation at stake, let alone losing the customer.
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Identifying Critical Issues Before They Become Crises
There was an era in the business where money was considered to be the lifeblood of an organization, but that was the past. In this era of competitive advancements, customers have become the lifeblood of an organization. Satisfying the customers has become a part and parcel of business where each time the customer expects to be delivered augmented products and services and the organization strives to deliver so. Satisfied customers become evangelists for the organization’s product or service, spreading the word and bringing in new business, whereas dissatisfied customers are merely a click away from transforming an issue into a disaster by airing their grievances on social media. Therefore identifying these critical issues are of high importance before they evolve into crises or PR nightmares because these crises could end up in shaking the organization because crises are indulged in intense media scrutiny.
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Satisfying Customers with Multichannel Communication
As we become more mobile with widespread penetration of smartphones, customers seek new, fast, and multiple communication channels.
Enterprises constantly seek to improve customer satisfaction. While traditional customer service channels are used successfully by businesses, startups and established players always look for new and innovative ways to wow customers. Providing an edge over the competitions service is the key as it has been since the start of market competition. With contact centers, enterprises have exploited both traditional and new communication channels to increase customer satisfaction and user experience.
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What Celebrities Teach us About Social Media Marketing
Social media marketing should be taken seriously as posts on social media contribute to the larger product/service aspect of the business and are a value-add.
How do you know what your customers and employees are talking about? Is there any other method that does not involve snooping instead ethically and analytically scans social media to know how much your enterprise is trending? How do you invest in such a strategy without spending huge amounts of manpower to analyze social media trends?
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Welcome to the New Year!
The Drishti-Soft family would like to wish everyone a happy New Year! 2014 has arrived and goodbyes to 2013 have been said. As most of the countries have adopted the New Year on January 1, it has become the most celebrated public holiday. All over the world people greet each other and celebrate with fireworks, by throwing parties, and by making resolutions for the coming year.
Leverage Reporting and Analytics to Enrich Customer Experience
Businesses are in the habit of analyzing their sales and revenue trends at the end of each quarter and then again at the end of each year. This helps them make predictions and allocate resource accordingly for the coming year. Departments which are progressing are encouraged to follow trends that make them successful. On the other hand, departments which are not doing so well are put under review and changes are made to their work styles. This is done so that in time, they will have better turnarounds and contribute to the larger enterprise positively.
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Tis the Season to Be Jolly!
Well, its that time of the year again. The northern hemisphere is experiencing winter and in the midst of this cold weather, we are celebrating one of the joyous festivals. Merry Christmas cheers to you all!
