Ever since the concept of money was invented, marketers have been using different techniques to try and make a sale. From the first newspaper advertisement in 1704 to Apple spending more than $900,000 to create their 1984 Super Bowl commercial – the idea of marketing has observed a paradigm shift over the years. Now, the objective is not to squeeze a customer out of every penny, rather to engage and try to retain the customer.
According to Customer Engagement Expert Paul Greenberg – customer engagement is “the ongoing interaction between company and customer, offered by the company, chosen by the customer.”
Can you imagine a life without analytics? Think about it – your Facebook feed won’t show you the most relevant posts, Netflix won’t recommend the movies you shouldn’t miss, and there probably wouldn’t be a stock market. And, the Mayans wouldn’t have predicted December 21, 2012 to be the end of the world. Over time, analytics has proved to be a great asset to human civilization, and has been incorporated into every industry imaginable.
The way we search online has evolved a lot since the commercial launch of the search engine in the 1990’s. During that time, the world was less exposed to the world wide web, and thus, a lesser number of search results came out. Also, until and unless you type in the exact keywords that you were looking for, chances are you might not ever be able to find the right website.
Customer engagement is a tough metric to measure, but it’s one of the most important things a marketing department does. Engaging with your customers can increase how much your customers spend significantly, and help build more trust in your brand. This leads to customer loyalty, referrals, and much more. One of the best tools you can use to actually improve your company’s customer engagement is SMS and text messaging. Continue reading “4 Easy Ways to Boost Customer Engagement With Text Messaging”
We live in the age of digital transformation, but are businesses really ready to address the needs of digital savvy customer?
Picture this – you have some queries regarding the mobile services plan, so you started a web chat session using the ‘click to chat’ option on your service provider’s ‘Help and Support’ web page. However, you didn’t get the required information after 5 minutes on chat, and hence you call up a customer service representative (CSR). The CSR asks the same questions that the web chat agent had already asked earlier. And we all know rest of the story – as we’ve been there multiple times, ending up in frustration.
How do you picture an average day in the future? As soon as you open your eyes in the morning, your personal robot butler asks you which 3D-printed dish you’d like for breakfast. As you get out of bed and take a peek at the mirror, it instantly comes to life with a hologram of today’s weather & to-dos.
After your room’s environment dynamically adjusts to your mood, you decide to get ready for work and let technology do all the work for you. Soon, you get a notification that your self-driving car is fully-charged and ready to go. In the age of automation, you can’t help but wonder whether this is reality, or something straight out a Jetsons episode you used to watch as a kid.
Drishti-soft Solutions (Ameyo), a leading contact center technology and customer experience expert with more than 2000 customers and presence in 60 plus countries is proud to announce that it has received an honorable mention in the 2017 Gartner Magic Quadrant Report (published on 16 May 2017) for the third time in a row.
We all are witness to a new revolution in the Middle East – the CX Revolution!
Ameyo recently showcased its Omnichannel Customer Experience solution at The Kingdom Customer Experience from 9-11 May in Riyadh, KSA. The event largely focused on creating optimal customer experience in the modern digital age, apart from the various elements of great customer experience design.
Most companies would agree on one thing – delivering a superior customer experience is not an easy task. Customers are becoming increasingly demanding, and companies that don’t adapt proactively to the ever-evolving demands of their customers, will have a very hard time surviving in the future. Continue reading “3 Deadly Mistakes Companies Make While Optimizing Customer Experience”
We’ve seen an exponential increase in the number of organizations stressing the importance of customer experience and customer journey in developing markets. The Middle East region, in particular, is a hotspot for digital disruption, amidst increasing competition and rising customer expectations. Continue reading “Customer Experience in Middle East: Why CX will Overhaul the Landscape”
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