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Why Customer Experience Is All About Emotional Motivators

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What turns a new user into a loyal customer? How do you practically go about converting a somewhat-interested stranger into a massively-valuable long-term brand advocate? It isn’t easy, that’s for sure. You need to learn about your prospective customers and come to understand what they want and how you can deliver it— but the basic formula is quite simple. Continue reading “Why Customer Experience Is All About Emotional Motivators”

Why and How To Measure Customer Support ROI

With customer experience research giants predicting CX to overtake price and product as the key brand differentiator by the year 2020, Customer Support department can no longer be considered as just a cost center. Companies that still consider customer support as a cost center fail to see how it adds to the bottom-line in long run. Businesses need to understand that retaining existing customers is equally important as acquiring new ones and is rather a less costly process.

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Improving Customer Experience with IVR Optimization

In today’s business scenario, keeping everything else constant, its customer experience (CX) that makes all the difference. But, how do we achieve an exceptional level of CX? The most important factor to consider for this is to look to improve customer engagement. Customers attribute good experience with great support. With changing times, the customers have also become more independent and look for self-service options rather than depend on human interactions.
Having Interactive Voice Response (IVR) technology to offer self-service for the do-it-yourself types have proved to be successful over the years. But, IVRs can’t be trusted blindly. They need to be optimized for better results.
Offer self service to your customers with multilevel IVR system
Here is a list of things to keep in mind while optimizing your IVR system to improve customer experience:
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Why FCR is no more just a First Call Resolution rate?

Customer Service has come a long way since the last two decades. Customer Service or Customer Support is no more mere operations but an experience now. Responding to customer queries started over phones, then emails and today to any digital channel that is available. Although phones were a thing earlier that is changing gradually and so is the abbreviation – FCR. A lot of contact centers, customer service teams used it and still use First call resolution as a key metric to measure customer satisfaction and optimize operations cost. But with a plethora of digital channels opening up, the term is no longer the First call but First Contact Resolution rate. Customers can’t be restricted to any channel. its the BPOs’, customer service teams and other organizations’ onus to provide support on different digital channels ( social media, Chat, messengers, email, SMS, video etc.) and preferably in a single touch.
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Assessing The Factors That Move CX Metrics

NPS, or Net Promoter Score, is one of the most popular metrics to measure customer satisfaction and loyalty to a brand. Because of the ease of gathering NPS data, this metric is also commonly used as a proxy to measure other subjective aspects like customer experience and loyalty. The rationale here is that good CX makes customers happy and they are more likely to refer a business to others.
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7 Ways to Improve Customer Engagement with Call Center Integrations

Customer service is the backbone of every organization. It helps businesses to improve their brand and consumer relations. It does not matter how many interactions an organization has with its customer base, the kind of customer experience it delivers determines its success. To meet customer’s expectations, businesses must be prepared to engage its customers with great customer service.

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Top 7 Customer Experience Trends in 2018 [Infographic]

Customer experience is no longer just the buzzword, it has already arrived in a big way and is here to stay and make an enormous impact particularly in B2C industry. At strategic level businesses have started to align their goals and objectives with Customer Experience (CX) at the heart of their brand strategy. Key CX areas are going through a transformation and it wouldn’t be wrong to say that the year 2018 will witness a remarkable shift in CX landscape and the same is endorsed by the top customer experience trends projected by the industry experts. Continue reading “Top 7 Customer Experience Trends in 2018 [Infographic]”

Top Customer Support Challenges and How to Solve Them

In this era of instant gratification, where everything is just a click away, pleasing customers has become difficult than ever before. Digitisation has given the control in customer’s hands with easy access to information, and in the industry where almost every competing brand is offering quality products, Customer Service is now the key factor for consumers to choose a brand. Customer support is no longer just a cost center for the business rather it has evolved into a profit center because today an unsatisfied customer means lost business.
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