Customer Service is dead. Long live Customer Experience!
On an average, people interact more with businesses as compared to their friends, these days.
That’s it - right there! Yes, businesses now have the opportunity to get closer than ever to their customers, to become their friends, or at least much more than customer service agents.
This is where creating true customer experience (CX) memories come in to the frame, memories in the form of awe-inspiring experiences for customers to remember, and ultimately resulting in deep admiration for any brand.