According to Data and Research firm TOPO, on an average it takes 18 dials to connect with the potential buyer. Picture this in an ideal call center scenario. What you will see is the hapless call center agents only dialing out the numbers! Phone is still the most preferred channel of communication and if your agents are going to spend the majority of their time dialing the numbers, their productivity will definitely go for a toss. Agents should be doing what they are best at - talking to the prospects and customers instead of getting tangled in the task of manually dialing numbers.